1. Connectors
2. Mailchimp Contacts

SyncPenguin's connector for Mailchimp contacts

Sync your Mailchimp contacts two-way or one-way with other apps and services

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Contact details usually live in many places, such as CRMs, address books, company directories and online stores, while your email marketing lives in Mailchimp. Keeping your audience current by hand means repeated CSV exports and imports, outdated subscriber details, missed new leads and inconsistent tags. This connector updates your Mailchimp audience automatically from your other tools and can send subscriber changes back to them, so your marketing and your contact records always match.

How does it work?

The Mailchimp Contacts connector links your Mailchimp audience with the other apps your business uses, including Outlook, Google Contacts, Microsoft 365, HubSpot, Pipedrive and other CRMs. You can sync one way or both ways, and new subscribers, updated details, tags and subscription statuses are kept up to date automatically. With SyncPenguin's no-code rules, you choose which contacts sync, how fields are mapped and which tags are applied. Your Mailchimp audience stays current without exporting or importing CSV files.

What can Mailchimp contacts be synced with?

ActiveCampaign

Contacts

Attio

Contacts

Capsule CRM

Contacts

Copper CRM

Contacts

Exchange On-Premises

Contacts

Freshdesk

Contacts

Freshsales CRM

Contacts

Google

Contacts

HubSpot

Contacts

iCloud

Contacts

Mailchimp

Contacts

Method CRM

Contacts

Microsoft 365

Contacts

Microsoft 365 GAL

Users and org. contacts

Nimble CRM

Contacts

Notion

Contacts

Outlook

Contacts

Pipedrive

Contacts

Quickbooks

Contacts

Salesflare

Contacts

Salesforce

Contacts

SendGrid

Contacts

Shopify

Customers

Square

Customers

Xero

Contacts

Zoho CRM

Contacts

Popular real-world use cases

• 
  Automatically add every employee from your Microsoft 365 company directory (GAL) to a Mailchimp audience for internal newsletters, tagged by department.

  
• 
  Keep Outlook contacts and a Mailchimp audience in two-way sync, so new business contacts become subscribers and their details stay current in both places.

  
• 
  Send only Google Contacts with a specific label, such as 'Newsletter', to your Mailchimp audience, and keep names and phone numbers up to date.

  
• 
  Sync HubSpot contacts with Mailchimp and turn CRM properties like lifecycle stage into Mailchimp tags for targeted campaigns.

  
• 
  Push new leads from Pipedrive or Zoho CRM into Mailchimp automatically, tagged as 'Lead', so they receive your nurture emails right away.

  

  
• 
  Add Shopify and Square customers to your Mailchimp audience to run promotions and loyalty campaigns without manual exports.

  

  
• 
  Copy subscribed Mailchimp contacts marked as VIP into Microsoft 365 Contacts so your sales team always has key contacts on hand.

  
• 
  Keep QuickBooks or Xero customers in a Mailchimp audience to send billing reminders, updates and seasonal offers.

  

  
• 
  Send new Mailchimp sign-ups to Salesforce as contacts, so your sales reps can follow up on fresh subscribers.

  
• 
  Migrate or mirror your Mailchimp audience to ActiveCampaign or SendGrid, with names, emails and custom fields included.

  

  

Key features

Two-Way Sync

Keep your Mailchimp audience and your other contact lists in sync in one or both directions, with no duplicate contacts.

Tag Management

Sync Mailchimp tags or apply them automatically with rules, such as tagging contacts by CRM stage, department or source.

Merge Fields

Map your own audience merge fields, including text, number, date, birthday, dropdown and URL fields.

Status Control

Read and set subscription status (subscribed, unsubscribed, pending, transactional, cleaned or archived) for every contact.

Smart Filters

Choose exactly which contacts sync, using conditions on status, tags, VIP flag, language or any other field.

Affordable & Scalable

With SyncPenguin you only pay for changes to your data, regardless of how many contacts you initially have, or will have in the future.

Supported fields

First name Last name Email Phone Address Tags Language Email format (HTML/Text) VIP status Subscription status Member rating (read-only) Source (read-only) Custom text merge fields Custom number merge fields Custom dropdown and radio merge fields Custom date and birthday merge fields Custom phone merge fields Custom website and image URL merge fields

Things to note

• Each connection syncs one Mailchimp audience. To sync several audiences, connect each one separately and add it to your sync.
• Mailchimp stores one email address, one phone number and one address per contact, so only one of each is synced. Work entries are preferred when the other app has several.
• An email address is required to create a contact in Mailchimp, so records without an email are skipped.
• New contacts are added as 'Subscribed' unless you map a status or set one with a custom rule. Make sure your contacts have agreed to receive marketing emails.
• Because of Mailchimp restrictions, email address changes are applied only to contacts with 'Subscribed' status.
• Member rating and source are provided by Mailchimp and can be read and used in rules, but they cannot be changed through syncing.
• Custom merge fields and the address field are not mapped automatically, but you can map them in a few clicks in the field mapping settings.
• Archived contacts are synced with an 'Archived' status, which you can use in filters or deletion rules. Contacts permanently deleted in Mailchimp are not detected as deletions.
• The first sync of a very large audience may take longer, because contacts are loaded gradually to respect Mailchimp's API limits.

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At SyncPenguin, we respect and protect the data we sync

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Frequently Asked Questions

Can I sync Mailchimp with Outlook, Google Contacts or Microsoft 365?

Yes. SyncPenguin can sync your Mailchimp audience with Outlook, Google Contacts, Microsoft 365 Contacts, the Microsoft 365 company directory and many CRMs. The sync can run one way or both ways.

Does the connector sync Mailchimp tags and merge fields?

Yes. Tags can be synced or applied automatically with no-code rules. Your audience's custom merge fields can also be mapped, including text, number, date, birthday, dropdown, radio, phone and URL fields.

Will syncing create duplicate contacts in Mailchimp?

No. Mailchimp uses the email address as a unique identifier, and SyncPenguin matches existing contacts so the same person is not added twice.

How are subscription statuses handled?

SyncPenguin reads and can set statuses such as subscribed, unsubscribed, pending, transactional and archived. You can also use status in filters, for example to sync only subscribed contacts to your CRM. New contacts are added as subscribed unless you set a different status.

Can I sync only some of my contacts to Mailchimp?

Yes. With filters you can sync only the contacts that meet your conditions, such as a specific label, CRM stage, tag, country or any other field.

How do I connect my Mailchimp account?

Enter your Mailchimp API key in the SyncPenguin dashboard and choose the audience you want to sync. SyncPenguin checks the connection and loads your audience fields automatically.

Can I sync more than one Mailchimp audience?

Yes. Each connection is linked to one audience, so you can add several Mailchimp connections to sync multiple audiences with the same or different apps.

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About Mailchimp

Mailchimp, owned by Intuit, is one of the world's most popular email marketing and automation platforms. Businesses of all sizes use it to manage audiences, design and send email campaigns, automate customer journeys and track results with built-in analytics.

Official website: https://mailchimp.com/