SyncPenguin's connector for Attio contacts

Sync your Attio contacts two-way or one-way with other apps and services


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Teams that adopt Attio often still rely on Google Contacts, Outlook, phone address books, accounting software, or another CRM. Contact details end up scattered and outdated, and copying records between systems by hand is slow and error-prone. Without syncing, reps can't see CRM contacts on their phones, finance works from stale customer data, and marketing lists drift out of date. The Attio Contacts connector keeps your People records consistent across every connected app automatically, so your team always works with the same up-to-date information.

How does it work?

The Attio Contacts connector links the People in your Attio workspace with the other apps your team uses every day. SyncPenguin can sync Attio contacts one-way or two-way with Google Contacts, Outlook, Microsoft 365, iCloud, other CRMs, email marketing tools, and accounting apps. Names, emails, phone numbers, companies, job titles, locations, and your own Attio attributes stay up to date everywhere. Filters, field mapping, and no-code rules let you decide which contacts sync and how, without writing a line of code.

Popular real-world use cases

  • Two-way sync Attio People with Google Contacts so sales reps can see and update CRM contacts on their Android phones and in Gmail.
  • Push Attio contacts into each team member's Outlook or Microsoft 365 contacts so customer details show up in their mailbox and on mobile.
  • Publish key Attio customers and partners to the Microsoft 365 Global Address List so everyone in the organization can find them in Outlook.
  • Sync Attio contacts one-way to Apple iCloud Contacts so callers are recognized on iPhones and Macs.
  • Keep HubSpot and Attio contacts in sync during a CRM migration, or permanently when marketing uses HubSpot and sales works in Attio.
  • Send only Attio contacts with a specific select value, such as 'Newsletter', to a Mailchimp audience using filters.
  • Create customers in QuickBooks or Xero automatically when an Attio contact reaches a 'Customer' stage, keeping billing and CRM details consistent.
  • Bring Shopify customers into Attio so your sales and success teams have every buyer in the CRM.
  • Two-way sync contacts between Pipedrive and Attio for teams or departments that use different CRMs.

Key features

Two-Way Sync

Keep Attio People in sync with other apps in both directions, or push and pull data one way only.

Custom Attributes

Sync your own Attio attributes, including text, number, date, checkbox, select, multi-select, location, and phone fields.

Company Linking

Contacts are linked to the right Attio company by name. If the company doesn't exist yet, it is created automatically.

Smart Phone Formatting

Add a default country code to local phone numbers so they are saved in Attio in the correct international format.

Deletion Tracking

Deleted Attio contacts are detected through webhooks, so you can remove them from connected apps too if you want.

Affordable & Scalable

With SyncPenguin you only pay for changes to your data, regardless of how many contacts you initially have, or will have in the future.

Supported fields

First name Last name Full name Description Job title Company Email addresses Phone numbers Primary location Social profile links Connection strength Default Attio text fields Default Attio number fields Default Attio date fields Default Attio checkbox fields Default Attio select fields Custom text fields Custom number fields Custom checkbox fields Custom date & timestamp fields Custom single-select fields Custom multi-select fields Custom location fields Custom phone number fields Custom workspace member fields (read-only) More

Things to note

  • The connector syncs Attio People records. Companies are linked to contacts by name, but company details and deals are not synced separately.
  • Attio stores one primary location per person, so only the first address of a contact is synced. It is sent to Attio as a single combined address line.
  • All synced email addresses and phone numbers are treated as work emails and work phones.
  • Attio requires unique email addresses on People records. Two contacts can't share the same email, but SyncPenguin uses this to match records and prevent duplicates.
  • Workspace member fields, such as owners or creators, can be synced from Attio but can't be updated through the sync.
  • Some specialized Attio attribute types, such as currency, rating, status, and relationships to records other than companies, are not currently synced.
  • Contact updates are picked up during regular sync runs rather than instantly. Deletions are tracked in real time through webhooks.
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Frequently Asked Questions

Can I sync Attio contacts with Google Contacts or Outlook?

Does the Attio connector support custom attributes?

How are companies handled when syncing contacts to Attio?

Will syncing create duplicate contacts in Attio?

Can I sync only some of my Attio contacts?

Do I need technical skills to set up an Attio sync?

What happens when I delete a contact in Attio?

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About Attio

Attio is a modern, AI-native CRM built for fast-growing teams. Its flexible data model lets businesses manage people, companies, deals, and custom objects their own way. Attio enriches records automatically and offers powerful lists, reporting, and workflow automation, making it a popular alternative to traditional CRMs.

Official website: https://attio.com